The BBC are known for quite a few things… Wimbledon coverage, Comic Relief, the Nine O’Clock News and now cutting rebuttals.
What is a rebuttal?
This is when a media organisation has written something which you disagree with.
Take the case of the Daily Mail. They hung a story on the back of digital figures which show the screening of Blue Peter had zero figures. Zip.
This, ladies and gents, is a national outrage.
Only thing was that it was being economical with the truth.
The episode had almost 300,000 viewers. The screening in question was a repeat at 2.30pm in the afternoon when kids were at school in sign-language.
Rather than sit and seethe the BBC Press Office did what every organisation should do now the internet is here. It used the web to challenge and rebut the piece.
Is Blue Peter sunk? Children’s show once watched by millions had NO viewers for an episode on digital TV https://t.co/gVSyTD6s5w
— Daily Mail U.K. (@DailyMailUK) July 5, 2017
So, what have we learned?
Don’t sit and seethe.
Something shareable gets shared.
And if you are a journalist? There’s every likelihood that the full picture will emerge.