Not long ago a council launched a snazzy video for residents on how they were looking to make millions of pounds of cuts.
The first question asked by a resident was ‘how much did that video cost?’
By and large free stuff – pens, pencils, stress balls and the like – aren’t given away in local government any more.
But elsewhere this week I’m surprised to hear that’s not the case.
Despite £22 billion of savings needed in the NHS and 1.2 million people on waiting lists for social housing there are still parts of the NHS and social housing who give away freebies. Why? Because evaluation shows it makes a difference? No. Because they always have.
Unless you can clearly evaluate the difference that lucky gonk made made in pounds shillings and pence I’d stop it, if I were you.