While all the attention was on social media, the newspapers and the TV news one battleground was overlooked. And yet the email war has been vital to the impact of a campaign. Here’s some things we learned.

by Dan Slee

Email can be the Cinderalla of communications. Unseen, unheard and quietly getting on with it.

Yet the 2015 General Election campaign provided a free masterclass in how to use medium.

For six weeks my inbox rattled with messages that made me smile, frown, and plain indifferent. 

Original source – comms2point0

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