What a comms team should look like has been one of the things we’ve been bothered about for longest at comms2point0. We’ve written about it in the past. This is an updated look.

by Dan Slee

So what occupies the mind of the most successful Olympic coach Britain has ever had? You’ll find the answer surprising.

It’s not next week, the next Tour de France or who will be in the squad for Rio that occupies cycling’s Dave Brailsford. It’s what his best team will be in five years time.

“I find that once you’ve done that,” he told the BBC, “you can work backwards to work out a way to get to where you want to be.”

Original source – comms2point0

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