It was a book that many people were a bit intrigued by. It then became a film that many people were intrigued by. Fifty Shades of Grey promised to be a rather racy film that could lead to some people experimenting with handcuffs and all sorts. So, what better place for a fearless fire service comms team to cut loose.

by Rob McTaggart

Should you jump into bed with Fifty Shades of Grey? That’s what lots of PRs will have wondered ahead of the world launch of the film – how can we get involved?

We’ve a good track record for newsjacking and thought we could successfully resurface our #FiftyShadesofRed campaign.

Original source – comms2point0

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