Tim Harford, author of the Financial Times’ Undercover Economist series, has recently written a new book: The Undercover Economist Strikes Back

Tim’s previous books have tended to cover microeconomics, i.e. the behaviour of individuals or firms. But Tim’s new book looks at macroeconomics, which is the study of entire economies or multiple economies. Tim argues that behavioural science has a place in understanding economics, even on this grand scale: classical models, which assume perfect rationality on the part of ‘economic agents’ ….read more

Original source – Behavioural Insights Team (Nudge Unit)

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