We’re right at the start of learning how social media is changing organisations. But how is it changing communications?
by Matt Bond
Could the evolving relationship between digital technology and the requirement this is placing on us to become more social as organisations force a change in the way we think about communications?
That is the question I have been pondering of late as a picture emerges that increased social media use – and the fundamental shift this has caused in human behaviour – is stimulating the green shoots of a need for reflective change in how we as organisations communicate with our colleagues, customers and stakeholders.