Sometimes experimenting without measuring is okay. But there’s a school of thought that as comms is science you need to measure. Here’s one thought on what we should be measuring: profile.
by Gavin Loader
I’m a measurement addict; there I said it, phew. I’m addicted to the iPhone/web app called Strava that turned me from a friendly runner and cyclist into a distance and speed enthusiast. I can recite every PB at every distance I’ve ever achieved, and the challenges and goals that left me a lactic acid induced mess.
I’m also the guy that gets excited by the progress of the Barclays Premier League football table each year – not the games themselves, oh no, I like those, but I love seeing the BBC’s updated table each Monday morning. And, as Villa’s goal difference keeps it afloat, just, my excitement near boils over.