It’s true that the best social content can often be from the frontline and from officers who are not senior. But what does that look like? In this case study a town centre officer talks about how with the support of his cpomms team he is using Twitter and Facebook.
by Jon Burnett
About three years ago I moved over to the town centre management team at Walsall Council to become the regeneration officer for Walsall town centre.
Apparently not. To this day, I’ll never forget the words the press officer told me: ‘If we can trust officers to send emails, make phone calls and meet the public day in day out why can’t we trust them to use social media?’