It’s true that the best social content can often be from the frontline and from officers who are not senior. But what does that look like? In this case study a town centre officer talks about how with the support of his cpomms team he is using Twitter and Facebook.

by Jon Burnett

About three years ago I moved over to the town centre management team at Walsall Council to become the regeneration officer for Walsall town centre.

A few months in and the opportunity came about to start a Facebook and Twitter account for the town centre. Surely this is not allowed and everything I do should be fed via the press office?

Apparently not. To this day, I’ll never forget the words the press officer told me: ‘If we can trust officers to send emails, make phone calls and meet the public day in day out why can’t we trust them to use social media?’

Original source – comms2point0

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